“Greg Giuliano's Coaching for (a) Change: How to Engage, Empower, and Activate People is a masterful blend of insightful wisdom and practical coaching strategies. Greg's profound insights into the intricacies of effective coaching offer a refreshing perspective on engaging and empowering teams. His GR8 Coaching Framework is a practical, results-driven approach that transforms the way leaders interact with their teams. By focusing on trust, communication, and accountability, Greg provides a roadmap for creating a positive and productive organizational culture. This book is an invaluable resource for any leader looking to foster real change and drive their team to new heights of success.”

—Dr. Marshall Goldsmith,Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There

Cfca-MarshallSina JohnsonNovember 7, 2024Marshall

Testimonials-CC: John McKenny

“Coaching for (a) Change: How to Engage, Empower, and Activate People is an exceptional resource for anyone looking to elevate their coaching skills. Through the Be a GR8 Coach program, Greg and his team have helped to transform leadership in our organization, moving us from a command-and-control style to one that empowers and inspires our teams. The overwhelmingly positive response from across our organization is a testament to the program’s effectiveness in driving performance and impact. This book is a must-read for anyone serious about becoming a better Leader and Coach.”

—John McKenny, Senior Vice President and General Manager BMC, Intelligent Z Optimization and Transformation

Coaching for (a) ChangeSina JohnsonNovember 7, 2024Coaching for (a) Change

Testimonials-CC: Maya Dillon

“As someone who has experienced firsthand the transformative power of Dr. Greg Giuliano’s coaching, I can confidently say Coaching for (a) Change is a game-changer for Leaders. Greg’s approach enabled me to shift from a command-and-control style to one that truly engages and empowers my team. His GR8 Coaching Framework is practical and adaptable, making it possible for any Leader to foster a culture of ownership, innovation, and increased impact, not to mention having fun while driving outcomes! This book isn’t just theory—it’s an actionable guide that I return to repeatedly for its invaluable insights and tools. For anyone looking to elevate their leadership and drive real change, this book is a must-read and a must-do.”

—Maya Dillon, Head of Communications, US, HSBC

Coaching for (a) ChangeSina JohnsonNovember 7, 2024Coaching for (a) Change

Testimonials-CC: Brian Sherman

“Coaching for (a) Change is a great read for anyone who wants to create a team and organization that values leadership, empowerment, and accountability. Greg Giuliano draws on his more than twenty years of experience to show how to be an effective Coach and truly empower people.”

—Brian Sherman, Chief People Officer, Delta Dental of California & Affiliates

Coaching for (a) ChangeSina JohnsonNovember 7, 2024Coaching for (a) Change

Testimonials-HJ: MICHELLE DEANGELIS

“Greg’s soulful depiction of the lifelong journey into awareness and consciousness is touching and compelling—food for the entire being—and stated in a digestible and actionable way. The Hero’s Journey is a must-read for anyone on the path to his or her highest and best self.”

—MICHELLE DEANGELIS, Author, Get a Life That Doesn’t Suck: 10 Surefire Ways to Live Life and Love the Ride (Rodale Books, 2008)

The Hero's JourneySina JohnsonMay 25, 2022The Hero's Journey

Testimonials-HJ: INGRID STABB

“Leaders, embrace and relish the hero’s journey that you are embarking on! For some of you, Greg Giuliano’s book will clarify what you’ve already started and reinforce where you need to go next. For others, like me, this book will nudge you to finally take that giant leap into the unknown. Greg emboldens you to be the “majority of one”—to courageously and fully become the unique leader you are meant to be.”

—INGRID STABB, Author, The Career Within You (HarperCollins 2010) and Founder of StrengthsFactors

The Hero's JourneySina JohnsonMay 25, 2022The Hero's Journey

Testimonials_HJ: JUANITA BROWN AND DAVID ISAACS

Praise for The Hero’s Journey

“Greg Giuliano’s The Hero’s Journey advances Joseph Campbell’s writings into the realm of designing business and organizational leadership in ways that are relevant to the challenges of today. The book presents the belief that in the ontological evolution of authentic leadership, that connections and relationships among stakeholders of organizational communities can be integrated and synergized toward collaborative positive results. A good inspiration for leaders of today who want to embrace the challenges of guiding organizations toward generating values as well as value in the first quarter of the 21st century to a world that works for the many as for the few.”

—JUANITA BROWN AND DAVID ISAACS, Co-Founders of The World Cafe and
The World Cafe Community Foundation

The Hero's JourneySina JohnsonMay 25, 2022The Hero's Journey

Testimonials-UL: TAMMI WARFIELD

“I feel as if Greg has become my own personal coach. Refocusing my mind and actions, centering my leadership focus and inspiring me to do more—to push beyond as a leader. Daily leadership growth takes a strong training plan. Living an Ultra Leadership mindset takes work and reading this book brought it all back front and center. Another great read by Greg!”

—TAMMI WARFIELD, Chief Customer Officer at Delphix

Ultra LeadershipSina JohnsonMay 25, 2022Ultra Leadership

Testimonials-UL: AMAZON REVIEWER

“For leaders who want to achieve results beyond usual and ordinary… to be intentional and purposeful in thought and action—and inspiring others to willingly and enthusiastically do the same. Whether for the individual, team or organization, Ultra Leadership, is an ideal leadership operating platform to create alignment, build bench strength, and coordinate action. Dr. Giuliano reminds us—leadership is about choices. Turn back. Stand still. Or step forward. Ultra Leadership is about finding the courage to step forward to the edge and push farther, over and over again. Ultra Leaders don’t turn back or stand still, they go beyond.”

—AMAZON REVIEWER | Amazon.com

Ultra LeadershipSina JohnsonMay 25, 2022Ultra Leadership

Testimonials-UL: TODD BURGER

“Working with Greg made a significant difference. He provided our organization the frameworks and tools that lead to innovations and exceptional business results (improved financials and customer service scores). Greg expanded our thinking so that we were able to have conversations that matter which increased our capacity to grow our organization and drive business results. Our work with Greg paved the way far us to move forward with confidence and authenticity.”

—TODD BURGER, Chief Experience Officer at AAA Northern California, Nevada, & Utah

Ultra LeadershipSina JohnsonMay 25, 2022Ultra Leadership

Testimonials-UL: MARSHALL GOLDSMITH

“Anyone facing stagnant processes, corporate infighting, and the usual roadblocks at work will deeply appreciate the great lessons in Ultra Leadership. Adopt a breakthrough leadership strategy that will fundamentally change your workplace, and your personal leadership style, for the better!”

—MARSHALL GOLDSMITH, Author of the #1 New York Times bestseller Triggers

Ultra LeadershipSina JohnsonMay 25, 2022Ultra Leadership

Testimonials: MARSHALL GOLDSMITH

“The Next Normal is a must-read for anyone who wants to create a team and organization that values leadership, empowerment, and accountability. In an approachable and lighthearted manner, Greg combines first principles of leadership and change with a practical and actionable team management system that can scale to renew your organization.”

—MARSHALL GOLDSMITH, author of the New York Times bestseller Triggers

The Next NormalSina JohnsonMay 24, 2022Group 1, The Next Normal

Testimonial: TODD BURGER

“My job as a leader is to make things better for the organization, my team, and each person. Greg’s coaching helps me set my teams up for success. His lessons are simple and straightforward. And he’s put it all in this book.”

—TODD BURGER, Chief Experience Officer at AAA Northern California, Nevada, & Utah

The Next NormalSina JohnsonMay 24, 2022Group 1

Testimonial: JANET WIDMANN

“This should be required reading for first time leaders, long-time leaders, and everyone in-between. It’s invaluable advice and terrific coaching in book form.”

—JANET WIDMANN, President and CEO at Kids Care Dental & Orthodontics

The Next NormalSina JohnsonMay 24, 2022Group 1, The Next Normal

Testimonial: JOHN MCKENNY

“Greg’s coaching and work with our leaders and teams helped us design and deliver significant transformation and results again and again. The Next Normal is a must-read for anyone who knows the status quo will not achieve the results they seek. Greg provides an approachable, actionable, and proven system for leaders to challenge the old norms and empower their teams to make positive change.”

—JOHN MCKENNY, Senior Vice President and General Manager at
BMC Intelligent Z Optimization and Transformation

The Next NormalSina JohnsonMay 24, 2022Group 2, The Next Normal

Testimonial: IAN SYMES

“Greg has an insatiable curiosity to understand how we all can become better leaders in a fast-changing world. In The Next Normal, Greg challenges our preconceptions of leadership and lays out a way to realign our focus for the future. A must read for established and aspiring leaders alike.”

—IAN SYMES, Group Managing Director at K3 Capital Group, former Executive Vice President at Right Management

The Next NormalSina JohnsonMay 24, 2022Group 2

Testimonial: ROBERT RIGBY-HALL

“In The Next Normal, Greg Giuliano reminds us that leaders are disruptors who create the future. He provides an approachable, actionable way for leaders to succeed in challenging the status quo and enabling positive transformation.”

—ROBERT RIGBY-HALL, Chief People Officer at Orveon Global

The Next NormalSina JohnsonMay 24, 2022Group 1

Testimonials: BRIDGET BISNETTE

“As a coach, Greg drops truth bombs and asks hard questions. He does this in person. He does it in The Next Normal. Take them both on your leadership journey.”

—BRIDGET BISNETTE, former SVP Global Channel Sales, Programs, and Operations at Riverbed Technology. Now President at Bisnette GTM Services

The Next NormalSina JohnsonMay 24, 2022Group 2

Testimonial: CHRIS KAY

“The team I lead has been building our capacity to coalesce around the mantra of “lead change together,” using the methodology shared by Greg in The Next Normal. In support of clear and refined outcomes, legions of 21st-century leaders are defining team roadmaps, devising action plans, and convening coaching conversations on how to unlock speed and impact, all rooted in one foundational belief: with proper preparation and execution, we can better unlock the creative talent of those we lead.”

—CHRIS KAY, EVP, Consumer and Business Banking, Marketing at M&T Bank

The Next NormalSina JohnsonMay 24, 2022Group 2, The Next Normal